Mobile advertisers are spreading their ad budgets to Android

While Apple’s iOS remains the more competitive platform for mobile ads, advertisers are now willing to increase their spending on Android.  With monetization levels showing Android to be as effective as iOS, this sends “a signal to developers, publishers, and marketers that they should be putting more effort and money into their Android apps,” says Micah Adler, CEO and founder of Fiksu DSP.

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