Marketing automation tips for small business

Effective use of marketing automation can help you boost your bottom line by eliminating time-consuming routine tasks, giving you more time to focus on higher-level strategies. With so many marketing automation tools available however, "it's very easy to 'overbuy' software." To avoid adding unnecessary complexity and expenditure to your marketing effort, you "want software that does the job it needs to do at a cost you can afford," writes Brian Edmondson. Here, he shares an overview of what marketing automation can and can't do for your business with a look at five platforms for you to consider.
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