Instead of accepting conventional wisdom at face value, you need to make sure it's the right advice for your business. When it comes to being profitable, the usual advice to startups is to focus on increasing revenue and not worry about reducing costs. While that's often good advice, you need to make sure it's right for your current situation. "It's natural to want to do what other people are doing. But what everyone else is doing might be bad for you," says Justin Jackson. In this blog post, he shares the lesson he learned as a solopreneur about doing the math first.
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