Consumers trust people more than they trust brands so, as brand advocates, social media influencers lend credibility to your business. And with an audience that trusts their recommendations, influencers can sway the purchasing decisions of their followers. Not all social media influencers are genuine, however. There are some who artificially increase their followers and engagement rate, tricking brands into believing they're more influential than they really are. Here social media strategist Saige Driver shares some top tips from experts on how to spot the fakes who could damage your reputation.
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