Launching a mobile video campaign? Use embedded opt-in ads

A new study has revealed how different delivery methods affect a user's receptivity to in-app video ads by monitoring user interactions, and neuro and biometric responses before, during and after the moment of ad delivery. According to the research, consumers reacted negatively to full-screen video ads, while embedded opt-in ads elicited a more favorable response with consumers more likely to engage with the ad and remember the brand or offer.

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