Jeff Bezos, the founder, chairman and CEO of the world's largest Internet sales company, is currently worth more than $105 billion. Since quitting his job as senior vice president of a Wall Street investment bank in 1994 to launch is own business, Bezos has "fundamentally changed the culture of shopping," writes Carolyn Sun. A year after its launch, online bookstore Amazon.com had made more than $15.7 million in sales and grown from 5 employees to 100. Since then, the company has continued growing and evolving. In this article, Sun highlights some of the key choices that have helped shape the odds in Bezos' favor.
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