Is your marketing plan aligned with your branding goals?

While branding creates an image of who you are as a company, marketing is what you do to get that image out to the world. Understanding the distinctions and relationship between branding and marketing is key to building an overall picture of your company. And to produce the best results, you need to make sure the actions you take to keep your business in front of the right people align with your core branding goals. Here, UX strategist and web designer Lexie Lu shares 11 steps to ensuring optimal alignment.
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