Raising finance through the traditional venture capital route can be a gruelling process and many startups opt for crowdfunding instead. The most common form of crowdfunding is reward-based, in which you raise funds by offering people your new product, a gift or a discount in exchange for their contribution. With equity crowdfunding however, you raise capital by offering investors part of your company's equity in exchange for their investment. And equity crowdfunding can work for both early- and late-stage startups, writes Bill Clark. Here, he explores the benefits of equity crowdfunding and how it can help you take your startup to the next level.
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