Gender bias in the questions investors ask entrepreneurs impacts the level of funding they receive, with men typically receiving higher levels of funding than women, according to research. When Dana Kanze and her colleagues analyzed question and answer sessions between investors and entrepreneurs, they discovered the venture capitalists were asking male entrepreneurs questions about the potential for gains while asking female entrepreneurs about the potential for losses. And because their answers tend to match the way questions are framed, "the women end up looking like they're playing defense," writes Kimberly Weisul. Here, she shares key findings from the research and what Kanze says investors and entrepreneurs can do to fix the situation.
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