Instagram bots can ruin your brand

How you interact on social media affects how your brand is perceived and using bots to post comments on behalf of your brand can be risky, says Rich Kahn. Bots don't understand context and expecting them to interpret free-flow text and comment appropriately can backfire. At best, the resulting comments can appear contrived and inauthentic. At worst, they can be inappropriate or insulting and damage your brand's reputation. Here, Khan shares some examples of 'bots behaving badly' and why you need to engage with your audience directly and build your brand in a more authentic way.

[Read the full article on venturebeat.com]

Procrastination - a step-by-step guide to stop pro...
How stressed entrepreneurs can learn to rewire the...

Related Posts

 

Join Today!

  • #ShapingtheOdds is completely free to join and use, and community members buy into the pay-it-forward philosophy of openly sharing help, knowledge, ideas and advice to fellow community members. 

    Register below, or read more here!

  • We recommend that you register and log in using the Facebook button.