A/B testing, or split testing, can be a powerful tool for optimizing your marketing efforts in accordance with your audience’s preferences. In this article, serial entrepreneur and investor Lyndon Wood explores the key benefits of A/B testing, what it can be applied to, and how to ensure it is effective. With only 44 per cent of marketing professionals using the technique, and others using it ineffectively, this could be your opportunity get ahead of the competition.
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