While intense political wrangling continues over the British government's plans for leaving the European Union, with the terms of the withdrawal agreement currently hanging in the balance, the impact of Brexit on U.K. businesses remains largely unknown. Although it undoubtedly presents significant challenges, it also creates new opportunities. And, whatever shape the post-Brexit landscape takes, "how Britain is perceived by the global community will be more important than ever," says brand marketing expert Serkan Ferah. In this article, he discusses how U.K. startups can use branding to strengthen their position in the global economy.
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