Your value proposition is an essential component in your overall marketing messaging. It doesn't just tell potential customers how they'll benefit from your products or services. It explains how you're solving their problem or improving their situation in a way your competitors can't. It describes the unique value you offer your customers that they won't get elsewhere. And it can make all the difference between losing the sale and closing it. Here, Lindsey Kolowich shares some top tips for writing a strong value proposition and "how great value propositions help a company grow."