How to use Google Analytics to track social media reports

​To leverage the power of social media to grow your business, you need to know how much impact it's having on your website traffic, conversions, and sales. With social media reports you can find out where your website visitors are coming from, what actions they're taking, and which pieces of content are driving the most engagement. And if you're investing in paid ads, you can find out how effective they are. In this blog post, marketer Boni Satani shares some top tips on using Google Analytics to gain valuable insights into how well your social media is performing and how much it's contributing to the overall success of your business.
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