How to think about (and reduce) risk when you’re starting your own business

To reap the rewards of running a successful business you need to be prepared to take some risks. While entrepreneurs are known for being more risk-tolerant than most other people, there's a big difference between taking calculated risks and being reckless. Here, Brian Marcel shares four questions to help you think about risk well before you launch. He also shares the steps you can take to minimise risk and overcome some of the financial and other challenges inherent in starting your own business.

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