As an entrepreneur, what you're doing is less important than why you're doing it. While your passion drives the business forward, purpose gives meaning to your work. And to be successful, your goals need to be aligned with your purpose. Otherwise, it's easy to lose energy and enthusiasm for what you're doing if you lose sight of why you're doing it. In this article, founder and CEO Stanley Meytin shares the key questions you can ask your clients, your employees and even yourself, to refocus your strategy or reenergize your team whenever you're in danger of losing your purpose.
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