In an increasingly competitive marketplace, customer experience reigns supreme as a key differentiator. While customers value personalization, a simple purchasing process, friendly customer service and accurate information, the most important attribute of a great customer experience is a fast response time to queries and complaints. In our fast moving digital age, customers have high expectations and the standard email response time of 24 hours falls short of delighting them. To help sharpen your competitive edge, Anthony St. Clair shares here the steps you can take to reduce your response times.
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