How to promote your business

Marketing is an ongoing challenge for any small business and when you're just starting out you have the additional challenges of a tight budget and lack of marketing experience. Nevertheless, there are effective yet affordable ways for you to spread the word about your business and reach new customers with a few basic skills. To help you get started, Poppy Mortiboys-Harrison shares here a beginner's guide to business promotion that includes a crash course in marketing jargon and different types of marketing strategy, suggestions for budget-friendly marketing activities, and how to get the most of email marketing and social media marketing.
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