How to get people to subscribe to your newsletter

Email marketing is experiencing something of a revival, despite predictions of it losing ground to the increasingly dominant role of social media. As new technologies are helping to make email marketing more engaging, brands are rediscovering its potential to drive revenue. According to research, email marketing has a much higher conversion rate than social media and offers businesses of all sizes a very attractive return on investment. And email continues to be the most ubiquitous form of business communication, with more than 281 billion business and consumer emails sent and received per day. To help you leverage the power of an effective email strategy, Dorie Clark shares here some top tips for growing your mailing list.

[Read the full article on hbr.org]

Image credit: Daniel Sambraus / Eyeem / Getty Images 

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