Consumers have a lot of choice nowadays and getting your business to stand out from all the noise in a crowded marketplace is a challenge. "If you want to increase your sales, you need to first identify who you are selling to," says Dan Vanrenen. You need to know who your prospects are. You need to understand what their problems are and how you are solving them. Here, Vanrenen shares some top tips on building a profile of your ideal customer to help you identify who to connect with, the best way to reach them, and the most effective way to communicate with them.