Crowdfunding is an increasingly popular way for young businesses to raise the capital they need by amassing small sums of money from a large number of individuals. A crowdfunding campaign is essentially pitching a lot of potential investors at once and before parting with their cash, investors want to know about the business, how you're going to spend the money and what they're going to get in return. And creating a video is one of the best ways to provide this information, says Emily Ludolf. Here, she shares some top tips "on how to make sure your campaign video is effective and grabs investors' attention."
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