How to build a smart yet simple social media marketing plan [template]

While it may be tempting to post your content anywhere and everywhere to maximize its potential reach, this 'spray and pray' approach, with little regard for audience targeting, is ineffective and can even be counterproductive. Each social media channel has its own "rules, opportunities, audiences, and value propositions" and you need to know what, when and where to post so you can distribute your content more effectively, says content strategy consultant Jodi Harris. Here, she shares "how to create and implement a channel plan that enables you to do just that."

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