How to avoid killing your startup

The vast majority of startups fail despite an increasing number of founders willing to share they lessons they've learned in a bid to help others avoid making the same mistakes. While there may be various factors involved, according to Louis Efron the key to building a sustainable business is your ability to balance purpose with execution. To help your startup achieve its full potential, Efron shares here how to give equal weight to purpose and profit and why this is crucial for both not-for-profit and for-profit organizations.

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