How the voice of millennials is changing the way brands advertise

The millennial generation is more astute than previous generations when it comes to buying products or services. Rather than relying on a sales pitch, they prefer to do their own research online and form their own opinions. If you want them to purchase from your company, you need a marketing strategy that engages millenials by aligning with their values, interests and ideas. This article highlights some of the key changes in the way companies are advertising in order to reach millenials.

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