The PR industry is evolving as technology continues to drive change in the way we gather information, leverage digital channels to communicate, and use analytics to measure what does works and what doesn't. PR departments and professionals have an increasingly sophisticated toolkit at their disposal to help them deliver highly targeted and personalized content. To help you better understand and fully embrace the latest tools and technologies, Dmytro Spilka explores here "the emerging trends and shifting sands of public relations in Europe today."
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