When it comes to improving your digital presence to grow your business, it's the synergy between content marketing and search engine optimisation (SEO) that ensures you reach and create value for your audience. While SEO is about improving how you show up in search results, content marketing is about providing valuable information and getting the balance right between them is the key to initiating and developing meaningful relationships with customers. "Together, SEO and content marketing are explosive," says digital commerce expert Karan Sharma, who shares here his top tips for successful content marketing with appropriate SEO.
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