How marketing automation can make your business smarter (and richer)

As an entrepreneur or small business owner, effective marketing is essential to keep your business moving forward. Yet handling all the routine marketing-related tasks yourself is time consuming and leaves you with little time to focus on other aspects of running and growing the business. Although you may want to consider delegating, using automation tools to execute repetitive tasks is more cost-effective than hiring someone to do them for you. Here Brenda Stoltz shares how incorporating automation keeps your marketing on track, boosts your productivity and helps you accomplish more, especially when you're on a tight budget.

[Read the full article on allbusiness.com] 

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