How entrepreneurs can fight climate change and build a profitable business at the same time

Younger consumers are already driving a trend towards profit with purpose. And with an increasing sense of urgency about pollution and the consequences of climate change, it's a growing trend that's set to become the norm, says entrepreneur Nicolas Brusson. Although entrepreneurs have a duty to build profitable businesses, as global citizens "it is also our duty to engage with the challenge of climate change at a meaningful level, not just as a cursory CSR exercise," says Brusson. Here, he shares his thoughts on how entrepreneurs can spark behavioral change to support sustainable consumption.

[Read the full article on entrepreneur.com] 

 Image credit: bestdesigns / Getty Images

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