Younger consumers are already driving a trend towards profit with purpose. And with an increasing sense of urgency about pollution and the consequences of climate change, it's a growing trend that's set to become the norm, says entrepreneur Nicolas Brusson. Although entrepreneurs have a duty to build profitable businesses, as global citizens "it is also our duty to engage with the challenge of climate change at a meaningful level, not just as a cursory CSR exercise," says Brusson. Here, he shares his thoughts on how entrepreneurs can spark behavioral change to support sustainable consumption.
Image credit: bestdesigns / Getty Images
#ShapingtheOdds is completely free to join and use, and community members buy into the pay-it-forward philosophy of openly sharing help, knowledge, ideas and advice to fellow community members.
Register below, or read more here!