Here’s why your influencer marketing campaign isn’t getting you the ROI you expected

Influencer marketing is a key strategy for many brands and this trend shows no signs of slowing down. Leveraging the popularity of someone with a strong reputation and large social media following to endorse your brand can help you reach a more precisely targeted audience and boost your bottom line. As with any other marketing strategy however, you need to ensure you make the right choices to get best possible return on your investment (ROI). Here, Lilach Bullock shares how to correct some common mistakes that can impact the success of your influencer marketing campaigns.

[Read the full article on allbusiness.com] 

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