Here’s how to beat the odds with a successful new product launch

The launch of a new product can be an intense, stressful time. While a product launch can attract new customers and increase consumer awareness of your business, achieving these goals isn't always easy and research shows an estimated 95% of new products fail. Although it can be difficult to get attention for a new product and there's no definitive way to guarantee success, there are steps you can take to shape the odds in your favor. In this article, Aaron Agius, one of the world's leading digital marketers, shares his top tips for a successful product launch.

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