Traffic doesn't equal revenue. If you find you're getting a lot of web traffic while obtaining very few leads, you may be casting your net too wide and attracting visitors who have no intention of making a purchase. By switching your marketing focus from driving more traffic to driving the right traffic, you'll get more qualified leads. And when your leads are more likely to become customers your sales team can begin steering them towards conversion. Here, online marketing expert Jayson DeMers shares seven steps to fixing your marketing and sales strategies to improve your close ratio.
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