Grow your business with paid search and social media marketing

Rather than choosing one digital marketing strategy over another, you can maximise your chances of a successful campaign by using a creative combination of strategies. Despite their different approaches, search engine marketing (SEM), search engine optimization (SEO), and social media marketing share the same goals of improving your search engine rankings, increasing website traffic and maximising conversions, writes Lauren Wiseman. Here, she shares how to integrate these different approaches—while ensuring brand consistency across all channels—to achieve optimal growth.

Image credit: bnenin / YFS Magazine 

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