Getting over your fear of cold calling customers

While inbound marketing is an essential part of your overall marketing strategy, cold calling is still an effective, efficient way of reaching customers. Yet even the most seasoned sales professionals can find it intimidating and resist incorporating it into their weekly schedule. At some point however you need to embrace cold calling if you're going to generate sufficient leads for your business. "Cold calling, if done right, is the fastest path to cash, says Weldon Long, who shares here some top tips for overcoming the "two central fears around cold calling that inhibit effective and productive lead generation results."

[Read the full article on hbr.org]

 Image credit: Ryouchin/Getty Images

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