GDPR: What is GDPR and why is it good for business?

The new General Data Protection Regulation (GDPR) comes into force in a matter of days, yet figures show many company directors are still unaware of how it's going to impact their business. As "the biggest data protection shake-up in 20 years," the GDPR affects every company that collects or uses any EU citizen's personal data—even if it's just their name and email address—regardless of how big or small the company is or which country it's based in. While there are stiff penalties for non-compliance, the new legislation also offers companies an opportunity to gain a competitive edge, says general counsel Tom Worner. Here, he explores key benefits of the GDPR and how companies can take advantage of them.

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