Podcasts are a great way for consumers to learn, keep up with news and trends, or be entertained while on the move or doing mundane tasks. And they offer you an opportunity to combine blogging with digital audio to build relationships with a highly engaged audience. "Every influencer and individual interested in producing content, building a brand, starting or growing a business, selling a product, service, or idea should learn how to start a podcast," says Gary Vaynerchuck. In this blog post he hands you over to his audio engineer Seth, who shares a step-by-step guide to starting a podcast.
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