Forget about growth. Here’s the metric that really matters

The key to achieving sustainable growth is knowing which metrics matter the most during a product's lifecycle. While customer acquisition is a key activity for any business, the success of every SaaS company relies on recurring revenue. If a customer feels they aren't getting value from a product, they cancel their subscription—and that represents a lost revenue opportunity for the business. For product management, the problem is deciding whether to prioritize "what gets new people to sign up or what leads to a higher percentage of people sticking around." Here, Shaun Juncal shares a solution to the dilemma of which comes first.

[Read the full article on productplan.com] 

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