Leveraging social media to establish your brand is no longer an option; it's an essential part of your overall marketing strategy. And, as the world's largest social network, Facebook is the leading platform for promoting and growing your business. To reach your target audience and acquire new customers, you need to understand how the platform works and apply best practices to get the most out of the marketing opportunities it offers. Here, Megan Conley shares the ultimate guide to creating a Facebook marketing strategy, covering everything from setting up a business page and posting different types of content to creating an ad campaign.
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