The myth of overnight success continues to persist despite all the evidence that building a business takes time, hard work and persistence. Even a business that's destined for greatness will face numerous setbacks and, as much as you'd like to skip all the hard bits, there are no shortcuts to success. Andrew Holliday has 15 years of experience helping companies grow, starting with his own. Here, he shares why the "if you build it, they will come" philosophy isn't a good approach to building a successful business and what you need to do instead.
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