Designing a styleguide: Elements that go into building compelling products

A brand manual or style guide ensures that every element of your brand identity consistently and accurately portrays the company's values and personality. As well as stipulating the technical specifications for the visual elements of your brand identity, such as the logo, typography and color scheme, it's important to establish guidelines for how photos and other images are used to "convey your product's voice and identity." To help you get started, Jonathan White shares some examples from Apple, Nike and others—covering six topics that "form the basis of a good styleguide."

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Image credit: rawpixel, via Unsplash 

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