While artificial intelligence (AI) has tremendous potential to benefit society, experts are also concerned about the risks it poses and how to ensure its safety. With the launch of its new research unit, the UK artificial intelligence company DeepMind aims to ensure due consideration is given to the ethical and societal issues raised by the AI it is creating. In this article, James Temperton explores some of the challenges AI has already encountered and the key issues DeepMind Ethics & Society (DMES) will need to address to ensure technologists understand the ethical implications of their work and how to protect against potentially negative outcomes.
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