Conversational marketing: How a messaging strategy will grow your business

Advances in technology are continually changing how we communicate with customers. From voicemail and email to texting, instant messaging and now live chat, customers have got used to communicating with businesses anywhere, at any time. And they expect fast response times. With conversational marketing we can "have 1:1 personal conversations across multiple channels – meeting customers how, when, and where they want," writes Alicia Collins. Here, she explores the key elements of conversational marketing and how it can help you deliver a better customer experience and grow your business.

Image credit: rawpixel, via Unsplash 

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