Brands to increase spend on influencer marketing despite fraud concerns

Concerns about the lack of transparency and potential for fraud isn't putting brands off increasing their spend on influencer marketing. Although influencer marketing is as popular as ever, brands are cracking down on certain practices since issues have been raised over some influencers having fake or paid followers, while others have been caught using fake content. Here, James Lawley shares key findings from new research, which reveals increasing investment in influencer marketing, and the steps brands are taking to combat fraud.

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