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Better business communication: Unlikely lessons from a dentist

An understanding of different communication styles can strengthen your personal and business relationships. We all have a particular communication style and recognizing which one best suits the person you want to engage with is a good starting point for successful communication. And more effective communications benefit team working, improve customer and supplier relationships, and help boost your sales skills. In this article, business coach Rob Simons explores how the DiSC model is being used to encourage more effective interactions that enhance the customer experience.
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