A guide to marketing your small business on YouTube

Creating and posting video content on YouTube is a highly effective way to boost the visibility and credibility of your small business. While video content can dramatically enhance your digital marketing strategy, its popularity also makes it a highly competitive area so you need to deliver well-crafted videos that allow your brand personality to shine through. This article offers some top tips on choosing the best style for your video, how to maximise engagement, which equipment to use and how to promote your video. And three business owners discuss how they maximised their marketing through with an effective YouTube presence.
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