For any business, the main social media goals are to increase brand awareness, generate leads, build customer loyalty, and boost sales. While larger businesses may be seeking to drive more traffic to their website, the top priority for small local retailers is to connect with their local community to increase footfall. And social media networks lend themselves very well to starting conversations with local consumers. To help you get started, marketing professional Marisa Sanfilippo shares here a six-step beginner's guide to building a local social presence.
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