Among social media platforms, Pinterest is often underrated and overlooked as a marketing tool. Consumers research products online. And as a picture-sharing source of inspiration, Pinterest helps users visualize how those products will fit into their home or lifestyle. With a highly engaged audience and a high conversion rate, Pinterest offers valuable opportunities for promoting your products, generating leads, and growing your business. Here, social media and business strategist Debbie Roy shares some top tips for getting the most out of your Pinterest account for business.