9 effective search engine marketing tips for small business owners

With so many small businesses clamouring for attention in a crowded marketplace, you need to make sure your company stands out from the crowd. And one of the best ways to boost your visibility on the internet is to improve your ranking in search engine results pages (SERPs). While large companies have the advantage of a big advertising budget, an effective search engine marketing (SEM) strategy can be a highly cost-effective way for small businesses to compete. Here, nine members of the Young Entrepreneur Council (YEC) each share one search engine marketing tip that will help your small business rise above the competition.
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