8 lessons about marketing effectiveness from two of the world’s richest men

Staying ahead of the competition means constantly seeking ways to improve the effectiveness of your marketing strategy. And while there's always plenty to learn from marketing experts, looking beyond marketing literature and experience gives you a broader perspective and fresh insights from other disciplines that you can apply to marketing problems. According to strategist Shaun O'Leary, "investing is the sector that unknowingly has the most to say about marketing." With that in mind, he shares here some top tips from billionaire investors Charlie Munger and Warren Buffett.
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