For any business to grow, it needs to sell more. Yet many companies fall into the trap of focussing so much on getting new customers they fail to effectively address the need to keep those they already have. It's cheaper to retain your existing customers than acquire new ones and it's also easier to sell to your existing customers. So the more customers you can keep and continue selling to, the more likely you are to achieve your business goals. Here, Charles Crawford shares "seven highly effective strategies that'll help you achieve strong customer retention rates."
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