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7 effective ways to initiate and cultivate business referrals

Referrals are one of the best ways you can grow your business. When satisfied clients refer other people to your business, it creates instant trust for your brand. And the new clients you gain become just as loyal and create more referral opportunities for you. "The easiest way to establish a solid referral business is to make sure our current customers or clients feel important and well taken care of when working with us," writes Sherrie Campbell. Here, she shares some top tips on how to enhance your reputation and develop mutually beneficial relationships with existing and potential clients to generate high-quality referrals.

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Image credit: filadendron / Getty Images

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